Louisville High School's 2016
Mother + Daughter Fashion Show & Luncheon

For more than fifty years, Louisville High School has been educating young women in the Los Angeles area. The slogan of the 2016 Mother + Daughter Luncheon & Fashion Show, “Who Runs the World? Girls!”, reflects the overall mission of the institution: preparing young women for successful collegiate and professional careers.

The invitation suite and globe logo were designed to put emphasis on this mantra while remaining inline with the overall aesthetic of the event.

front and back of invitation

front and back of RSVP card

raffle ticket

GYYPS
Poster + Promotional Material

Rapper, drummer, artist, producer, and all around creative mastermind GYYPS, fresh off of the release of Darryl: A Mixtape by GYYPS, has been touring for most of 2016. The posters and images below were used to promote shows in Los Angeles and Washington DC. They reflect the eccentric style and rock'n'roll roots of the artist and the music he makes.

Merit Goodness
Marketing Campaign

Merit Goodness is a Detroit based clothing company. Merit plays an active role in the community through FATE, a four-year program for high school students in the Detroit metropolitan area. FATE provides resources and opportunities to these students with the ultimate goal of matriculation. 20% of all Merit purchases fund college scholarships for students in the FATE program, a step towards Merit’s goal of rethinking the for-profit business model.

As an intern at Merit, I was tasked with creating a marketing campaign that highlighted Merit’s community based goals, product, and Ann Arbor storefront. “What can a ____ do?” allows for curiosity to develop in the viewer, satiated only upon learning more about Merit, their products, and their mission.